Banijay Germany is consolidating its live entertainment activities under a new division, Banijay Germany Live.
The venture is organized under three segments: live comedy, booked tours and the development of new live formats. MTS Live and Brainpool Live will be merged into the operation, with the latter remaining a label within the new division.
Banijay Germany Live will be led by Ingrid Langheld as CEO, Godehard Wolpers is responsible for live brands and TV production as managing director, and Lara Aupke becomes managing director for booking and event management. Wolpers also serves as managing director of Brainpool TV. MTS Management in Münster continues to operate under managing directors Töne Stallmeyer and Katharina Bok.
Marcus Wolter, CEO and co-founder of Banijay Germany, noted: “We are convinced live entertainment is a high-growth, strategically important part of our future, which is why we are investing in expansion and consolidating live events under one umbrella. Our goal is to connect artists, brands, and audiences on new stages. Ingrid, together with Lara and Godehard and their strong team, will continue to develop Banijay Germany’s live business sustainably and with our full support.”
Langheld added: “We see ourselves as a reliable partner and full-service live entertainment agency for artists and creative professionals. Our goal is to offer them the best possible conditions to bring their ideas to the stage and create unforgettable live experiences together. With this approach, we aim to position ourselves as the home of live entertainment while simultaneously developing new business areas.”
Banijay launched its live entertainment division in 2023. In Germany, the activities include the Cologne Comedy Festival, Germany’s Best Comedians, NightWash, and the 1LIVE Comedy Night XXL, tours with a range of artists and live formats such as LUMINISCENCE projects, produced in partnership with creator LOTCHI (a Banijay Live company).
