VICE Studios’ alum Edgar Jaramillo has unveiled Break Da Rules (BDR), a new outfit focused on docs, formats, and films in North America and Latin America, among other areas.
Jaramillo formerly oversaw VICE Studios’ operations in Latin America and U.S. Hispanic. With a veteran team in place, the new venture is launching in Los Angeles, New York City, Miami, Mexico City, Bogotá, and Buenos Aires. Its skill set includes original IP development and production, commercial and branded content, 3D animation, GenAI, and a merchandising unit. A slate of projects across multiple genres is in development. BDR’s in-house studio specializes in true crime, music documentaries, and animation.
The senior team includes Sony Music alum Cesar A. Ochoa, driving talent and creative partnerships, along with Ignacio Segura, Nicolas Matiz, Gregg Vickers, and Anthony Gonzalez.
“Launching Break Da Rules is about creating the kind of studio we’ve always wanted to work with, one that moves fast, thinks globally, and gives creators the freedom to build stories that feel fresh and fearless,” Jaramillo said. “There’s an incredible opportunity right now to disrupt how content is developed and owned, and we plan to lead that shift from the ground up. And it sounds cliché, but we have assembled what is truly an all-star team at BDR, a collective with decades of experience working across a variety of verticals in the U.S. and Latin America.”
Added Ochoa, “Break Da Rules gives us the freedom to imagine like both creators and entrepreneurs. By connecting music, merchandising, technology, and film, we’re creating a studio model that maximizes opportunities and connects global audiences with stories on every level: visual, sentimental, and cultural.”
