Virtual production pioneer Dimension Studio has been acquired by multimedia experience agency Journey.
The move boosts Journey’s ability to deliver immersive experiences, capitalizing on Dimension’s real-time production for films, immersive mediums and live experiences.
“At Journey, we believe the future of design belongs to those who can bridge imagination, storytelling, and technology,” said Andrew Zimmerman, CEO of Journey. “Dimension embodies that philosophy completely. Together, we’re not just creating new forms of content; we’re inventing new ways for people to experience the world.”
“Dimension is a trusted partner and co-producer for filmmakers everywhere, helping them to embrace the creative potential of real-time, virtual and AI production technologies,” said Steve Jelley, Dimension’s co-founder and co-CEO. “It provides opportunities for everyone to expand those partnerships to deliver amazing experiences in any medium.”
“This partnership is as much about people as it is about virtual production and technology,” added Simon Windsor, co-founder and co-CEO at Dimension Studio. “Journey’s design-led ethos aligns perfectly with our culture of creative experimentation and production innovation. Together, we can empower clients and visionary creators to tell stories in ways the world has never seen.”
Private equity firm Growth Catalyst Partners (GCP) supported the deal. Journey has also entered into a new lending relationship with Eldridge.
“Dimension becoming part of Journey marks an exciting next chapter of growth for the platform—bringing together two world-class creative organizations that share a vision for the future of immersive content, creative technology and digital storytelling,” said James O’Callaghan, managing director at GCP. “This partnership helps create a true end-to-end multidimensional experience studio with the ability to blend strategic thinking with deep creative and technical expertise to deliver solutions across multiple industry sectors and mediums.”
