Australia’s WTFN has named John Cameron as head of digital studios at its Radar business to oversee its digital channel network.
Radar manages the digital presence for WTFN brands such as Bondi Vet as well as for third parties such as Oceanliner Designs. It is also rolling out FAST channels, including Life Down Under, Bondi Vet and Real Emergency.
Based in the U.K., Cameron will lead the day-to-day management of Radar, optimizing its slate of 25-plus digital channels. He will report to Radar’s GM, Louisa Emery.
Emery said of Cameron, “He has worked for some of the biggest players and highest-profile content brands in our industry and brings valuable specialist knowledge and expertise to the team. Having a senior member of the team based in Europe will also prove a real asset.”
Derek Dyson, chief commercial officer at WTFN, added: “Our distribution business continues to evolve, and John’s appointment will play a timely and pivotal role as we double-down on recent growth and set new strategies for the future. Together with our recently announced hire of Jamie I to lead APAC sales for Fred Media, I am confident that these two senior appointments will turbo-charge our ‘total distribution’ strategy and help take our business to the next level.”
“Radar has quietly grown into one of the biggest and most impressive digital businesses operating today, managing many high-profile owned and partner channels, including Bondi Vet and Real Emergency,” Cameron said. “I am excited to now work with the team—as well as its creator, broadcaster and other IP owner partners—to explore additional opportunities to grow their brands and maximize their potential.”
