Chef, TV presenter, and author Mike Reid has tapped Banijay Rights to manage his presence across social media platforms.
Reid has served as a host and judge on a range of food competition shows, among them Five Star Chef for Netflix, Good Chef Bad Chef for Network Ten in Australia, and Taste Test Restaurant for 5 in the U.K.
The digital representation deal sees Banijay Rights managing, scaling, and monetizing Reid’s presence across Facebook, TikTok, and Instagram. It will also cover new original content for his YouTube channel.
Shaun Keeble, VP of digital at Banijay Rights, noted, “Mike Reid is an outstanding cooking talent who has built a fantastic and engaged following—we see real potential to grow his global social media presence strategically. He’s a great addition to our talent portfolio, and we can’t wait to get cooking together.”
Reid added: “After 20 years cooking in kitchens around the world, this channel brings it all together—the techniques, stories, and food I love. Expect new recipes, masterclasses, and moments from my shows in the U.K. and Australia. Partnering with Banijay Rights, I can’t wait to build a community of people who share that passion for food.”
Banijay Rights has a growing roster of personalities it works with in the digital space, including Mary Berry, Jeremy Pang, Sarah Millican, Joe Lycett, and Jimmy Carr.
