Influencer KSI will live stream several Dagenham & Redbridge fixtures on YouTube in the upcoming football season as part of a landmark partnership with the National League South team and DAZN.
The deal to expand coverage of non-league football, subject to competition regulations, will see KSI live-streaming games throughout the season with behind-the-scenes access, special guests, and enhanced production values.
“Football has always been about bringing people together, and this partnership gives us the chance to tell the stories that don’t always get the spotlight,” KSI said. “Dagenham & Redbridge has an incredible community behind it, and we’re going to bring fans closer to the club than ever before while introducing millions of people to what makes non-league football so special.”
Pete Oliver, CEO for growth markets at DAZN, added, “DAZN is committed to making sport more accessible and reaching fans wherever they are. By partnering with KSI and Dagenham & Redbridge, we can bring National League South football to new audiences through broader distribution, innovative formats and creator-led storytelling. This collaboration demonstrates how technology and compelling content can help clubs connect with fans in new ways and extend their reach far beyond traditional audiences.”
John Grabowski, CEO of Dagenham & Redbridge FC, noted, “This is a genuinely exciting moment for our football club. We believe clubs at every level deserve the opportunity to build global audiences, and by working with DAZN and KSI we’re creating something that hasn’t been seen before in non-league football. This partnership is about much more than broadcasting matches—it’s about growing our club, shining a spotlight on the National League South, and showing what is possible when football embraces innovation.”
