Fremantle is working with Miroma Group’s Buzz 16 on resurrecting the digital football and sports talk show The Inside Scoop, hosted by U.K. content creators and presenters Harry Pinero and Culture Cams.
The Inside Scoop previously ran from 2023 to 2025.
More than over 30 episodes of long-form digital content will be made available worldwide, with the series relaunching on YouTube, major podcast platforms, Instagram, and TikTok today.
The show will feature the social media stars in conversation with well-known players, creators, and special guests, focusing on English football.
Robert Cocker, SVP of social and digital at Fremantle, said, “This deal sees Fremantle’s distribution arm partner with Buzz 16 to bring original premium digital content to audiences around the world. Reflecting our commitment to meeting audiences where they are, this multi-faceted approach further strengthens our digital offering. Buzz 16’s extensive experience in producing premium digital sports content, combined with working with a creator of Harry’s scale and his candour and ability to put the footballers at ease means The Inside Scoop is set to deliver all the funny and insightful moments fans would want.”
Joe Bennett, MD at Buzz 16, added, “Harry is a brilliant talent with a huge personality and a natural ability to connect with audiences, so this is a fantastic opportunity to build something that feels fresh and ambitious within a competitive market. For Buzz 16, this partnership is also a great reflection of the direction we’re heading as a business. We’ve grown significantly over the past few years and are continuing to evolve. This is the latest project which sees us continue to identify and work with the biggest names, not only in sport but the digital space. Working alongside a global business like Fremantle on a project of this scale is another exciting step in that journey, and we can’t wait to see where we take Harry’s channel next.”
