Fremantle has been tapped as the official social media partner worldwide for TV host and food writer Donal Skehan and the indie food production company Appetite Media.
Appetite Media has a long-standing distribution partnership with Fremantle. Its roster of chefs includes Skehan as well as Nico Reynolds, Mark Moriarty, and Eva Pau.
Fremantle will lead the publishing and global distribution of digital content derived from several Skehan and Appetite Media titles, including Donal’s Super Food in Minutes, Donal’s Family Kitchen, and Nico Reynolds—All Fired Up. This will include clips, compilations, and more for a new YouTube channel, as well as for Skehan and Fremantle’s existing social media platforms.
Robert Cocker, SVP of social and digital at Fremantle, noted, “Partnering with talent such as Donal and the experienced creatives at Appetite Media is an exciting next step in our commitment to build global digital ecosystems. It has been very rewarding to come together to build new business lines and creative outlets for their stars, and I am thrilled that we are continuing to build on our offering so that our partners can create straight-to-social content.”
Skehan said: “I’ve spent the best part of two decades making food content both on traditional media and social media, and this partnership feels like the natural next step. Fremantle has the reach to take the shows we make at home in Ireland to kitchens all over the world, and to do it on a platform where we’ve built a following of over a million food lovers. This feels like an incredible milestone. To be bringing eighteen years of work in the U.K., Ireland, and the U.S. to a global audience like this, with a team I trust, is genuinely exciting.”
Marc Dillon, MD of Appetite Media, added, “Appetite Media has worked with Fremantle for years, and together we’ve brought our food shows to audiences in 26 countries around the world. This partnership builds on that long-standing relationship and takes it into the digital space, giving the chefs on our roster a global platform built for the way people watch food content today. For a small Irish production company, it’s a proud moment.”
