Joyn is the latest streaming platform to add video podcasts to its offering, onboarding a slate from Seven.One Audio.
At launch, the selection includes Der Sophie Passmann Podcast, SCHÖN LAUT, Make America Good Again!, Gysi gegen Guttenberg, and Sisters in Crime. More will be arriving in the coming months, including Kaffee & Kater with Malika and Joi. Advertising sales will be handled by ProSiebenSat.1’s Seven.One Media.
Lennart Harendza, chief revenue officer at Seven.One Media, noted, “With video podcasts, we are purposefully expanding our curated video offering on Joyn and opening up even more digital reach for our advertising clients in a high-quality CTV environment. What makes this content particularly exciting is the close relationship between the hosts and their community: it fosters trust and makes video podcasts an exceptionally effective and credible advertising environment.”
Alexander Krawczyk, SVP at Seven.One Audio, added, “With this step, we are bringing the strengths of audio to the big screen and making content tangible visually. As a leading podcast marketer with a broad, exclusive portfolio and our production powerhouse Studio Bummens, we have nurtured close, trusting relationships with hosts and partners for years. This very proximity is our major advantage: it allows us to seamlessly bring podcasts to Joyn now.”
