Refinery Media’s SupermodelMe reality franchise is set for a vertical adaptation courtesy of the Singaporean production company’s deal with microdrama giant COL Group International.
Billed as the world’s first reality microseries adaptation, SupermodelMe: Make It or Break It lands on FlareFlow later this year. The show originally ran for six seasons.
Timothy Oh, GM at COL Group International, noted, “SupermodelMe is proof that regionally rooted content can carry universal appeal, and this is the first time a franchise of this calibre has made the move to the vertical format on any major global microdrama platform. I am excited that FlareFlow is leading that charge. By leveraging COL’s depth of experience in the vertical space and FlareFlow’s global reach, we are creating the right environment for SupermodelMe’s legacy to continue evolving and to introduce the IP to more global, younger, mobile-first audiences.”
Karen Seah, founder and CEO of Refinery Media, added, “SupermodelMe has always embraced reinvention. From its early beginnings as an online-only series, evolving into traditional long-form television—and now reimagined for vertical storytelling—each chapter has brought the franchise closer to its audience. This partnership allows us to demonstrate how unscripted formats can successfully adapt to vertical storytelling, opening the door for a new wave of micro entertainment.”
Cindy Bishop, a Thai-American television personality who hosted previous seasons of SupermodelMe, will return to host. The series will also feature Ase Wang and Patricia Gouw.
Three additional Singapore-produced vertical series from Refinery are headed to Flareflow: No-Volley Zone, My Best Friend, My Brother, My Rival, and The Housemaid Wife.
