Cineflix Rights is working with Australian producer McAvoy Media on the Inside Taronga Zoo YouTube channel, incorporating existing and future seasons of the series as well as digital originals.
The show takes audiences inside Taronga Zoo Sydney and Taronga Western Plains Zoo, following keepers and vets tending to more than 5,000 animals. The channel will be available worldwide, including the U.S., U.K., Europe, and Australia. Cineflix Rights is developing local-language versions of the channel for Latin America and other territories.
Cineflix Rights manages 26 YouTube channels, encompassing its own and third-party brands, as well as ten-plus FAST services.
Mike Gould, SVP for digital at Cineflix Rights, said, “Inside Taronga Zoo has been a hit for traditional TV audiences, and we saw the potential to develop the brand into the digital space. As well as offering the existing long-form series, the Inside Taronga Zoo YouTube channel will offer clips and compilations of some of the most heartwarming stories over the years. Most excitingly, we’ll be working with our fantastic partners at McAvoy Media to create exclusive original content that global fans will love. Launching this channel is the latest step in a key area of our business strategy to partner with producers and creators to develop the best digital-first content strategy for their IP across a wide range of social, VOD, and FAST platforms.”
John McAvoy, CEO of McAvoy Media, added, “Taronga Zoo Sydney and Taronga Western Plains Zoo are much-loved Australian icons, and truly magical places that capture hearts around the world. Together with our distribution partner Cineflix Rights, we’re thrilled now to share more of their remarkable conservation stories with an even wider global audience through a dedicated YouTube channel.”
