Banijay Rights’ Deal or No Deal game-show format is returning to two key markets: the Philippines with ABS-CBN and Türkiye with atv.
Deal or No Deal is the most widely adapted format in the Banijay Entertainment catalog and the second most-traveled format worldwide.
ABS-CBN previously aired Kapamilya, Deal or No Deal from 2006 to 2016. In Türkiye, it ran as Var mısın? Yok musun? from 2007 to 2010. With those returns, the game show is active in 13 markets, including the U.K., on ITV, and Australia, with Network Ten.
Pertash Koul, VP of sales for Asia, and Alexander Rubanov, sales director for CIS, Balkans, and Baltics for Banijay Rights, said: “These two deals are testament to the enduring strength and global appeal of Deal or No Deal. We are proud to see the format return to both Turkey and the Philippines, two vibrant markets with a strong history of embracing this show. This also reflects a broader resurgence we’re seeing in unscripted returnable formats that deliver freshness, excitement, and familiarity, and we look forward to building on Deal Or No Deal’s extraordinary global footprint.”
Luis Andrada, VP of non-narrative programs at ABS-CBN, added, “ABS-CBN has always been the home of iconic game shows like Deal or No Deal, and the brand has always been a fan-favorite. A lot of things have changed since the show was last on air a decade ago, but we are confident the new generation of Filipino viewers will be captivated by the show’s mix of fun, suspense, thrill, and strategy. This new season is bigger, bolder, and more exciting than ever before.”
Gulenay Sahin, head of content at ATV Türkiye, added, “Here at Turkuvaz Media Center, we have produced numerous projects over the years and brought many different formats to life. So we are thrilled to work with Banijay Rights on one of the world’s most established formats, Deal or No Deal, which I have no doubt will resonate with audiences across Turkey.”
