Elevator Pitch, a business format that features investors—including an AI-powered one—looking to back new ideas, is set to be remade in Brazil by Keshet International (KI) and Bellino’s Unlimited, together with São Paulo-based production company The Plan.
Commissioned for Record TV’s Record News in Brazil, the format, originally created by Keshet Broadcasting, was co-developed by KI and Bellino’s Unlimited to take it to the next levelin Brazil with an AI investor analyzing pitches in real time.
Elevator Pitch Brasil has received a ten-episode order, spotlighting entrepreneurs from Brazil’s favelas. It premieres in July 2026.
Kelly Wright, Keshet International’s MD of distribution, said, “Developing Elevator Pitch with Ricardo has been an adventure! Together, we’ve harnessed the power of AI and unlocked the process of dealmaking and entrepreneurship in an entertaining way for major broadcasters like Record News. We cannot wait to introduce this format to buyers at the London TV Screenings at our Unscripted Showcase on February 24.”
Ricardo Bellino, Elevator Pitch Brasil titan and founder and CEO of Bellino’s Unlimited, added, “Elevator Pitch Brasil is far more than a television show—it is a platform for access and investment. By bringing together experienced Titans, an AI investor, and entrepreneurs from Brazil’s favelas, we are creating a practical model where talent meets capital, visibility, and execution. This is about turning potential into real economic impact.”
Anderson de Souza, CEO of Record News, noted, “For Record News, this project represents a milestone in Brazilian television. Bringing together world-class investors, artificial intelligence, and interactivity in a single format puts us at the forefront of innovation. We are proud to offer audiences not only entertainment, but also knowledge, inspiration, and opportunities to engage directly with the business world.”
Keshet International will officially launch the Elevator Pitch format at the London TV Screenings.
