The pioneering factual production company Deep Fusion has hired former Channel 4 exec Alexandra Wall to fill the newly created post of head of digital and content strategy as it unveils a new YouTube channel fronted by Frankie Rowan-Plowden.
Wall was previously head of streaming editorial at Channel 4. She joins Deep Fusion as it rolls out the Frankie Rowan-Plowden YouTube channel with the home decor and lifestyle expert, delivering a weekly vlog and brand-new format, Frankie’s Fixes, delivering brand sponsorship opportunities and space to create new AI-driven formats. The format uses gen AI to help visualize design options.
“As an AI advocate and true digital native, I am extremely passionate about leveraging technology to create meaningful experiences to tell engaging stories,” Wall said. “With a growing talent network and a suite of proprietary tools that could legitimately be described as groundbreaking, I’m delighted to be joining at such a pivotal moment in the company’s growth. Launching Frankie Rowan-Plowden’s YouTube channel is a brilliant place to begin—a space that blends warmth, humor, and personality with a thoughtful, innovative approach to storytelling.”
