ITV Studios and Vincent TV have joined forces for the new reality format Try Before You Buy.
In the format, six first-time homebuyers will live in a for-sale home that is twice as expensive as they could afford solo. Each has to decide with whom to team up to acquire the home.
“We believe the next generation needs a new way to beat the current housing crisis,” said Vincent ter Voert, founder of Vincent TV. “Buying a house together, even with someone you don’t know at all, can be the solution young adults are desperately looking for.”
Mike Beale, managing director of the global creative network at ITV Studios, said: “We’re looking forward to developing this new social-experiment format with Vincent TV as we believe it offers a truly unique and compelling look at modern living and the solutions young adults are seeking.”
