BBC One and iPlayer have committed to a full-length season of The Celebrity Apprentice for 2026.
Fremantle’s Naked is producing the six-episode series, with Lord Sugar returning to set the challenges and crown the winner. The show is produced and distributed pursuant to a license from Amazon MGM Studios Distribution.
“We’ve had some great celebrity names walk into my boardroom over the years, but they’ve only ever had a small taster of what it’s like to be a candidate,” Lord Sugar said. “It’ll be interesting to see how our future celebrities fare across a full series, removing their PAs, PRs, agents and all the other assistance they have in their day-to-day lives to fully immerse themselves into The Apprentice world.”
Kalpna Patel-Knight, head of entertainment at the BBC, noted: “The Apprentice is a much-loved part of the BBC’s entertainment offering and we can’t wait to see how the celebrity candidates rise to the challenge when the series launches later in 2026.”
Paul Broadbent, director of programs at Naked, noted: “It’s a joy to be bringing The Celebrity Apprentice to our screens for a full series. Viewers have our two fantastic Christmas specials to come, which will give them a taste of what to expect from the next series. The celebrities will need to leave their ego at the boardroom door and prepare to roll their sleeves up for some very challenging— and hugely entertaining—tasks.”
