Global Agency has struck a third European agreement on its new format The Greatest Duo, landing a French deal with indie producer Hervé Hubert.
The latest agreement on the relationship/music competition format follows deals in Italy and Germany and continues Global Agency’s long-standing alliance with Hervé Hubert, whose entertainment credits include the French version of The Masked Singer and adaptations of Global Agency’s own Shopping Queen and Joker.
Izzet Pinto, founder and CEO of Global Agency, noted, “Three territories is an exciting beginning—and our ambition is much bigger. Italy, Germany and now France are backing a format built around something everyone understands: the desire to succeed with someone who matters to you, and the fear that your dreams might pull you apart. That is what makes The Greatest Duo so compelling. Audiences will come for the voices, but I believe they will return for the relationships. They will choose their favorite duos, argue over their decisions, and hope they make it to the top together.
He continued, “Hervé Hubert has been a trusted partner for 15 years. Their creativity and experience make them an exceptional partner for this next chapter. With three territories secured and further conversations underway, we are building toward a very exciting international future.”
Anthony Meunier, MD of Hervé Hubert, added, “We are very excited to work with Global Agency on this new format, which brings a very fresh and innovative twist to the talent show genre. The format’s unique premise and the series structure will make the storytelling much stronger, delivering exactly what family audiences want today and what broadcasters are looking for to bring viewers together. Episode after episode, viewers will want to follow each duo’s journey, find out whether they decide to stay together or split up, and see where their choices, both strategic and emotional, take them.”
