MBC Korea’s survival reality format Bloody Game is being adapted for Videoland by EndemolShine Nederland.
The Dutch edition, Vals Spel, marks the fifth adaptation of the Korean format by a Banijay Entertainment label. Banijay outfits have adapted the format in Norway, Denmark, Sweden, and Finland.
A streaming hit, the format delivered record-breaking numbers on TV2 Play and TV2 Echo in Norway and Denmark, and strong performances in Finland (MTV3) and Sweden (SVT). In its home market, the show delivered similarly strong ratings on streaming platform Waave.
Rob van der Vleugel, managing director of EndemolShine Nederland, commented, “The format’s intense mix of unexpected twists, social dynamics, and high-stakes competition has made Bloody Game a streaming success internationally, and our team has worked to create a version that captures that excitement featuring Dutch celebrities. We can’t wait to see how the Netherlands responds to this cunning and gripping reality series.”
Helen Greatorex, head of format acquisitions at Banijay Entertainment, which represents the brand in several markets, added: “Bloody Game has proven itself as a bold, culturally resonant format, consistently cutting through in highly competitive markets. Having conquered all four Nordic territories, its arrival in the Netherlands signals the next phase of its international growth.”
