ScreenMDM Extra: In the Public Interest

Richard Middleton, Fiona Campbell, Bernadine Lim, Shaminder Nahal & Chris Schmidt / Credit: vegeldaniel.com / Realscreen Summit

ScreenMDM Extra: In the Public Interest

Our latest post for ScreenMDM Extra and ScreenMDM Club subscribers offers insights from the BBC, SBS, Channel 4, and PBS on content strategies and pressure points in the market.

Speaking at Realscreen Summit’s public broadcasting panel last week, moderated by Broadcast International‘s Richard Middleton, BBC’s Fiona Campbell, SBS’s Bernadine Lim, Channel 4’s Shaminder Nahal, and GBH’s Chris Schmidt weighed in on the greater reliance on co-pros, moving to digital-first strategies, revenue diversification, and driving engagement.

ScreenMDM Extra subscribers and ScreenMDM Club members can access bullet-pointed insights from each panelist.

In a shifting media landscape defined by funding instability and evolving viewer habits, these organizations are working on digital-first content strategies and expanding their presence on social media platforms. Traditional solo financing is being replaced by a heavy reliance on international co-productions, allowing networks to share costs while maintaining high production values. Success is now measured by a program’s ability to generate significant cultural impact and cross-platform engagement beyond traditional television. Despite challenges such as legislative changes and budget cuts, these broadcasters are innovating through diverse revenue streams and creative partnerships to ensure their long-term survival. This collaborative approach helps them fulfill their mandate to provide high-impact, educational factual programming in a competitive global market.

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