Sony Pictures Television is working with Professor Brian Cox to develop a slate of premium digital-first science content.
The collaboration is being led by SPT International Productions’ Digital Studio and will cover original formats spanning science, astronomy, culture, and conversation. The deal follows SPT Digital Studio’s partnership with content creator and YouTuber Tom Simons, resulting in the launch of 100 Questions with Tom Simons. Since its April launch, the series has scored over 150 million views and 500,000 followers across all platforms.
“It’s more important than ever to find new and engaging ways to deliver science and fact-based content to audiences, wherever they consume it”, said Cox. “This collaboration with the Sony Pictures Television team is tremendously exciting for me, because we share a desire to make high-quality, intellectually challenging, informative and entertaining content available to as many people as possible, across as many platforms as possible. We will have succeeded if our audience are entertained, challenged, terrified, excited and awestruck in equal measure by the dizzying picture of the universe painted by modern science.”
Sacha Khari and Matt Ford, co-leads at SPT Digital Studio, added, “There aren’t many people who can take the most complicated questions about existence and make them feel accessible and entertaining, but Brian does it better than anyone. The chance to work with him on something of this magnitude is incredibly exciting. On paper, Brian Cox and Tom Simons might look worlds apart, but there’s actually a lot in common. We work closely with distinctive talent, develop original ideas around them and grow audiences together to create scale and staying power. With Brian, we’re building the most exciting global destination for exploring how the universe works, with formats that feel ambitious, surprising, and made for wherever people happen to be watching – a home for curiosity, discovery, and world-class science storytelling.”
