The 1% Club has landed new commissions in Sweden and Italy, bringing the BBC Studios format into 15 territories and making it the best-selling U.K.-originated format in the last eight years.
“The 1% Club is a truly global success,” said Matt Forde, president of BBC Studios Global Productions, about the game-show brand, created by Andy Auerbach and Dean Nabarro at Magnum Media. “A fantastically consistent ratings hit wherever it plays that entertains primetime audiences with its playful and highly engaging format. Since launching in 2022, the show’s mix of wit, tension and mass appeal has helped it reach 15 territories, proving its power as a must-watch, multi-platform, entertainment quiz brand. We’re excited to be partnering with broadcasters in Sweden and Italy as the format continues to entertain viewers around the world.”
The Swedish version will air on SVT, produced by BBC Studios Sweden Productions, while Mediaset is on board for the Italian version from Blu Yazmine.
The format is now in its fifth season in the U.K. and has maintained a strong track record in other markets; FOX has renewed it for a third season in the U.S., Germany had its fourth season on Sat.1 last year, Antena 3 in Spain has had two seasons, and a fourth season aired on France 2 in December. Plus, Israel has commissioned a third, and there have been three runs in Australia.
The format is supported by a digital extension on Game.City, a SMART TV platform, with a Nintendo Switch experience coming soon.
Auerbach commented: “From the beginning, The 1% Club was designed to be as inclusive as possible, so a 14-year-old has as much chance of winning as a 40-year-old. Hitting 15 territories is a proud moment and reflects the format’s versatility and broad appeal. We’re thrilled to extend the brand even further through digital platforms and new markets.”
