HBO Max Rolls Out In-App Channels

HBO Max Rolls Out In-App Channels

HBO Max in the U.S. has rolled out a slate of curated channels based on key IP and popular genres.

Select HBO Max users can now access channels that are IP-based, such as Friends, Sex and the City and Harry Potter, as well as genres-inspired, such as Adult Animation, True Crime and World of Westeros.

“The experience is designed for moments when users want a steady stream of fan favorites, without having to decide what to watch next,” said Liesel Kipp, EVP of product at Warner Bros. Discovery. “It offers another effortless way to explore and discover the iconic, robust library HBO Max has to offer.”


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