Warner Bros. Discovery alum and current Sky exec Priya Dogra has been tapped as the new chief executive at Channel 4.
Dogra is currently chief advertising, group data and new revenue officer at Sky, overseeing the ad sales house Sky Media as well as its data and analytics capabilities and the development of non-subscription revenues. In her time at the platform she spearheaded Universal Ads, a cross-industry initiative between Sky, ITV and Channel 4, alongside Comcast’s FreeWheel.
Dogra previously spent 14 years at WarnerMedia and Warner Bros. Discovery, most recently serving as president and managing director for EMEA. Prior to this she handled M&A and corporate strategy at Time Warner/WarnerMedia.
Geoff Cooper, Channel 4 Chair, said: “I am delighted that Priya Dogra will become Channel 4’s eighth CEO. Priya is an outstanding executive, a visionary leader and has a formidable intellect. She has impressive experience in driving commercial growth and digital transformation, as well as building collaborative partnerships, alongside a track record of nurturing creative processes, delivering effective programming strategies and building content production capabilities. She also possesses a passion for Channel 4 and a deep understanding of its public service remit. Priya is ideally equipped to lead the business through its next chapter, and we are thrilled to welcome her aboard.”
Dogra added: “Joining Channel 4 at this moment is a genuine privilege. Few organizations sit so firmly at the heart of British culture or have such a clear purpose and vital mission: to challenge, to reflect and represent voices across the UK, and to spark change through entertainment. I very much look forward to working with the brilliant team at Channel 4 and with partners across the creative industries to build on its distinctive and ground-breaking programming and reporting, accelerate its digital ambitions, and deepen its connection with audiences across every platform.”
Jonathan Allan has served as interim CEO since Alex Mahon’s departure. He’ll remain in the post till Dogra joins in March.
Cooper noted, “Jonathan has stepped up to guide Channel 4 through the second half of the year with skill, insight and energy. His steady hand on the tiller has helped Channel 4 move forward through the choppy market conditions in the last part of the year. The Channel 4 Board is extremely grateful for his contribution.”
