ITV Studios continues to expand The Voice‘s extensive AsiaPac footprint with the megaformat headed to Pakistan in 2026.
The Voice Pakistan is being produced by Contenue. The hit format and its associated spinoffs has been commissioned in 150-plus markets. Within the region, ITV Studios has also renewed its deal with Himalaya TV for the Nepalese editions of The Voice and The Voice Kids. The Voice Kids is also getting a second season in Mongolia on Mongol TV.
Usman Malik, founder and CEO of Contenue, said: “Pakistan has always been a land of music—where voices echo through culture, history, and spirit. With The Voice Pakistan, we are not only creating a stage for undiscovered singers but also opening the door for Pakistani music to resonate globally. This is not just a show; it is a movement to amplify Pakistan’s voice to the world.”
Tom Clark, EVP of global sales and commercial strategy, global partnerships at ITV Studios, added: “The success of The Voice across Asia shows how the format connects deeply with audiences everywhere. We’re proud to now bring Pakistan into this growing community of countries that celebrate music and discover new talent.”
The deals were brokered by Ayesha Surty, head of brand partnerships for Asia at ITV Studios.
