Your Family Entertainment (YFE), working with MediaSpurs, has brought its kids’ channels RiC.today and Fix&Foxi to Poland for the first time.
MediaSpurs, YFE’s representative in Poland, has landed a deal that makes Orange Polska the first operator in the country to add both channels to its television offer. RiC.today is an English-language educational channel, while Fix&Foxi Channel is fully localized in Polish.
Armin Schnell, EVP of sales at YFE, said, “Our channels are already present in over 70 countries, but every new market brings something different. In Poland, viewers have access to many kids’ channels—that’s exactly why quality and trust matter more than ever. We’re not here to add more noise, but to offer something families can rely on every day.”
Łukasz Wysocki, MD of MediaSpurs, added, “Polish families already have plenty of children’s channels to choose from—what makes Fix&Foxi channel stand out is the way it combines familiar international quality with a local touch. Starting with Orange, one of the most forward-thinking operators on the market, gives us a partner that shares this same attention to detail and quality.”
Both channels launched in Poland today.
