Crayola Studios is working with Geena Davis and her Bentonville Film Festival (BFF) to spotlight emerging creatives with compelling ideas for new kids’ content.
The initiative will enable selected finalists to pitch their ideas live at this year’s Bentonville Film Festival, running from June 15 to 21 in front of a panel of industry execs, including representatives from Crayola Studios and Walmart. The winning pitch will receive further development with Crayola Studios.
The submission process is now open, seeking one-page elevator pitches featuring the concept, target audience and “alignment with the Crayola Studios brand.”
Davis, chair of the Bentonville Film Festival, said: “BFF has always been about providing opportunities for emerging storytellers to have their voices heard. Kids’ content wields a powerful influence on the imagination of a child as well as shaping how they see themselves; their possibilities and the world around them. Partnering with Crayola Studios—a brand that has deeply inspired creativity in children for generations—is an incredible opportunity to discover new talent. We’re excited to welcome the finalists to BFF and help bring their stories to life.”
Sabrina Wiewel, EVP and head of Crayola Studios, noted, “As Crayola Studios continues to expand our slate of kids’ and family content, partnering with Geena Davis and the Bentonville Film Festival, who share our belief in the power of creativity— provides an opportunity to discover fresh new storytellers. We are looking for bold, original ideas that unleash the power of creativity one colorful story at a time.”
