Michael Carroll and Fletcher Williams, together with Adina Pitt and Tara Day, have launched the new kids’ entertainment IP outfit Brainchild Entertainment with $100 million in committed capital from Integrated Media Company.
The new venture will focus on building the next generation of kids’ franchises across video, consumer products, gaming, publishing, and live experiences.
Carroll, co-founder and CEO, was an early team member at WildBrain Spark and Moonbug Entertainment. Williams, co-founder and COO, was also at Moonbug Entertainment before leading acquisitions and strategy at Voldex, a UGC game developer on Roblox. Pitt serves as MD for content, leveraging her experience at Warner Bros. Discovery and Nickelodeon. Day, formerly at Hasbro and Entertainment, is MD of platforms and leads platform strategy and distribution.
“Children’s media has undergone a profound shift since the days when networks like Nickelodeon and Cartoon Network determined which stories reached a global audience,” said Ben Loffredo, principal at IMC. “Today there is no single tastemaker; the market has fragmented into countless communities, formats, and viewing habits, with successful characters and IPs traveling rapidly across languages and geographies. We believe that the next generation of major global kids’ franchises will be born online and we are thrilled to partner with the Brainchild team to bring them to life.”
Carroll added, “The ways children engage with content will continue to change. What doesn’t change is their love of great stories and memorable characters. We believe there’s enormous demand for new high-quality children’s franchises that isn’t being met. Brainchild is built to close that gap.”
“Building franchises today takes people who understand every stage of the journey, from development and production to audience growth, licensing, and global distribution,” said Williams. “We’ve assembled a team that has helped shape some of the world’s biggest children’s brands, with each person bringing a unique perspective from across both traditional and digital media. Together, that gives us the experience to build franchises that can thrive regardless of how the media landscape evolves.”
