The digital-first kids’ entertainment company Bhooshan’s Junior has entered into a strategic pact with JoJo Siwa to develop original animated content.
Siwa’s footprint spans music, television, live touring, publishing, and consumer products, reaching an audience of nearly 75 million followers worldwide. The strategic alliance aims to leverage Siwa’s brand footprint and Bhooshan’s Junior’s experience with digital-first brands.
The partnership was brokered by Thomas Global Media, who will serve as licensing agency of record for all animated content.
“Animation has always been a huge passion of mine and one of my favorite parts of my career growing up, so partnering with Bhooshan’s Junior is incredibly exciting,” Siwa said. “I’m involved in every step of the animation process, from creative development through execution, and we’ve already come up with some amazing ideas and designs that I can’t wait to bring to life in a whole new world of JoJo animation.”
Sarath Bhooshan, founder & CEO of Bhooshan’s Junior, said: “At Bhooshan’s Junior, our vision has always been to create globally relevant kids’ IPs that resonate with audiences around the world. Partnering with a globally recognized creator like JoJo Siwa allows us to combine strong, character-driven storytelling with cultural authenticity and global ambition. This collaboration marks an important step in building meaningful, long-term kids’ franchises for audiences worldwide.”
