KiKA remains the leading media brand for children in Germany, per GFK data, securing a linear television market share of 15.8% among kids aged 3 to 13.
The German kids’ pubcaster also secured significant digital growth last year, with its portfolio across the KiKA, Kikaninchen, and KiKA quiz apps, http://www.kika.de, and KiKA’s HbbTV, which managed to reach seven out of ten children in Germany.
“I am really happy and proud of the teams who made all this possible,” Sebastian Debertin, who oversees all international acquisitions, commissions, and co-productions at the platform, tells me. “At ZDF, at the nine affiliates of ARD, including MDR, the powerhouse behind KiKA, and of course the KiKA-team in Erfurt!”
