SuperAwesome, a data, tech and marketing company focused on the Gen Alpha and Gen Z spaces, has acquired Starglow Media, which delivers audio content for kids and families.
Starglow Media delivers more than 120 million annual listens across 45-plus shows, including for known IP such as Blue’s Clues and Dora the Explorer and original shows like Mysteries About True Histories.
Nick Walters, president and CSO of SuperAwesome, said: “We made this acquisition with a clear belief that the next generation of engagement is rich with sound. Audio is an incredibly powerful and emotive memory trigger, sitting at the center of shared moments in kids’ and families’ lives, around the IP and characters they love. With the addition of Starglow Media, SuperAwesome furthers our leadership as the comprehensive, multi-channel way for brands to safely and measurably engage Gen Alpha wherever they are, at scale.”
Jed Baker, founder and CEO of Starglow Media, added: “This is a full-circle moment for us. We’ve believed from the start that kids and family audio deserved to be taken seriously as a scaled, premium channel, and SuperAwesome are the clear leaders in understanding how young audiences actually spend their time. Together, we can give brands and content owners a level of reach, intelligence, and credibility in audio that simply hasn’t existed before.”
Baker now becomes part of the SuperAwesome team as head of audio, and Agerenesh “Aggi” Ashagre Palmer will lead audio operations.
