Leyao Culture Communication has secured the Chinese stage adaptation rights to the animated series The Fixies from Animotion Media Group.
The production is due to open later this year. The Fixies launched in China on CCTV Children’s Channel in 2015 and has surpassed 17 billion views across online platforms. This is the first live-entertainment show in China for The Fixies IP.
Zeng Lei, Founder of Leyao Culture, said, “The Fixies is a benchmark production in the global animation industry. Its scientific foundation and educational value align closely with Leyao Culture’s mission of sharing knowledge through the performing arts. By combining international production standards with the local cultural context, we aim to create a high-quality stage production for Chinese families that is both entertaining and educational.”
Julia Nikolaeva, GM of Animotion Media Group, added, “The Fixies is popular in 150 countries around the world. We look forward to seeing Leyao Culture bring these vibrant stage stories to audiences in China and worldwide. Animotion will provide comprehensive support across IP licensing, creative collaboration and production technology to ensure that the show remains true to the spirit of the original and meets the highest international standards.”
