BeddyByes, produced by JAM Media and represented by Thunderbird Distribution and Thunderbird Brands, is set to receive a line of preschool toys courtesy of Moose Toys.
As the global master toy partner, Moose Toys will produce figures, plush, wooden toys, playsets, vehicles, role-play, musical toy instruments, and more for the animated show, which airs on CBeebies and other international platforms. The show will premiere on Disney+ and Disney Jr. in the U.S. this year. The toys land in the U.K. this fall before expanding to the U.S. in the spring of 2027, with other markets to follow.
Richard Goldsmith, president of global distribution and consumer products at Thunderbird, remarked, “We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleep-time brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”
John Rice, CEO of JAM Media, added, “Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa, and friends come to life as toys will help extend those comforting routines beyond the screen.”
“Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans—kids and their parents—of the animated series,” said Hollie Holmes, VP of global licensing at Moose Toys. “The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.”
Thunderbird Distribution holds global distribution rights outside of the U.K., Ireland, and Finland, and certain rights in Denmark and Sweden, and global consumer products rights.
