The Independent Film & Television Alliance (IFTA) has tapped Jackie Brenneman, who spent almost a decade with the National Association of Theatre Owners (NATO), as president and CEO, succeeding long-time chief Jean Prewitt.
Brenneman spent almost a decade at NATO, most recently as EVP and general counsel, a post that saw her deal with competition and regulatory matters, including the industry’s response to the termination of the Paramount Consent Decrees—advocacy on copyright and trade policy, revenue and partnership development, as well as event management. She also led The Cinema Foundation, the organization’s nonprofit arm dedicated to advancing the cultural and economic impact of theatrical exhibition. Most recently, Brenneman was CEO of Attend, a ftheatrical marketplace connecting independent filmmakers directly with exhibitors.
“Jackie brings industry insight, legal and lobbying expertise, and a proven record of guiding complex membership organizations,” said Paul Bales, chairperson at IFTA and partner and COO at The Asylum. “Her deep appreciation of how business, public affairs, and creative communities intersect, and her experience navigating the fast pace of evolution in our industry and the challenges it presents, especially for independent companies, make her uniquely qualified to lead IFTA and AFM into their next chapter. We look forward to working closely with her.”
“This is a pivotal moment for the independent film and television community, which has always been defined by risk-taking and innovation,” said Brenneman. “As the industry undergoes rapid transformation—through consolidation, new financing structures, and evolving models of production and distribution—independents are uniquely positioned to shape new paths forward and lead the next phase of change.
“Thanks to the strong foundation Jean has built, IFTA and AFM are entering this next chapter from a position of real strength. Having seen firsthand the power of collaboration across the independent sector, I’m excited to work with our members and with new partners across the global ecosystem to ensure that IFTA and AFM continue to evolve as the premier platforms where independent creativity, innovative business models, and meaningful dealmaking come together.”
“I am incredibly proud of what the IFTA community and AFM have become and continually inspired by the creativity and commitment of our members and team,” said Prewitt. “Jackie’s experience and understanding of this industry position her exceptionally well to lead both the Alliance and AFM forward and to support the entrepreneurial spirit and needs of the independents.”
