In their first joint public address since the completion of the Banijay/All3Media merger, Jeff Zucker and Marco Bassetti are set for a keynote conversation on the opening day of MIPCOM Cannes.
On October 12, Zucker, chairman of Banijay Entertainment, and Bassetti, CEO of Banijay Entertainment and Banijay Live, will take to the stage of the Grand Auditorium to lay out the vision for the newly combined company.
The address will see the executives weighing in on overcoming the pain points in the business as they leverage the scale of the enlarged operation.
“Bringing Jeff and Marco together on stage for the first time following the merger is a particularly significant moment, giving our delegates a unique opportunity to hear how this newly combined global entertainment powerhouse is thinking about its next chapter, its opportunities for growth and the role of independence at a time of rapid change across the industry,” said Lucy Smith, director of MIPCOM Cannes and MIPJunior.
MIPCOM CANNES’ conference has been programmed under the theme of From Story to Scale, addressing the wide-ranging shifts and opportunities across the business. For more on this year’s event, watch our recent podcast with Lucy Smith here.
