Pam Kaufman, most recently president and CEO of international markets, global consumer products, and experiences at Paramount, has joined Gap Inc. to serve as its chief entertainment officer.
Her role, reporting to Richard Dickson, Gap’s president and CEO, is effective February 2. As EVP and chief entertainment officer, Kaufman is entrusted with scaling Gap’s branding across music, television, film, sports, gaming, consumer products, and cultural collaborations, leading its strategy for the Fashiontainment platform in close partnership with the brands.
To drive this initiative, Gap is setting up an L.A. office to deepen its engagement with the entertainment community. Kaufman will spend time between Los Angeles, New York, and San Francisco.
“Fashion is entertainment, and today’s customers aren’t just buying apparel, they’re buying into brands that tell compelling stories and drive cultural conversations,” said Dickson. “As we reinvigorate Gap Inc.’s house of iconic American brands to drive relevance and revenue, we recognize entertainment is a critical link to the consumer. One we can lean on to create fandoms, inspire movements, and fuel sustained growth. Through Fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam’s discipline, deep expertise, and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life.”
“Gap Inc.’s brands have shaped culture for generations, creating a legacy that is incredibly powerful,” said Kaufman. “What excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time. I’m inspired to join a company that believes in people and creativity, and to help shape the next chapter of these extraordinary brands.”
