UAE-based streamer Begin has secured the rights to deliver coverage from Zuffa Boxing, led by Dana White, in Pakistan and Bangladesh.
Begin has secured a two-year deal for coverage from the boxing league, which operates under the TKO Group Holdings umbrella and is backed by Saudi Arabia’s General Entertainment Authority, led by Turki Alalshikh. The platform will hold exclusive rights in Pakistan and non-exclusive rights in Bangladesh. The deal encompasses broadcast and streaming distribution. This is the first time Zuffa Boxing events will be made available in Pakistan.
“Zuffa Boxing represents the kind of disciplined, market-defining opportunity we look for,” said Jonathan Mark, co-founding CEO of Begin. “Its centralized operating model and institutional backing align with how we build premium sports offerings, and securing market rights allows us to introduce a new combat sports property to audiences in Pakistan from day one.”
