TelevisaUnivision will simulcast a Formula 1 race on Univision and will promote Apple TV’s coverage of the sport across its Spanish-language ecosystem in the U.S.
The simulcast race, which will provide pre- and post-race programming, will be announced at a later date. The Apple TV alliance also sees Apple TV’s F1 coverage being promoted on Univision and TUDN, among other TelevisaUnivision platforms in the U.S.
“Formula 1 is one of the fastest growing sports in the U.S., and as the sport’s official broadcast partner in Mexico, we’ve seen firsthand how deeply Hispanic fans connect with it,” said Marco Liceaga, SVP of sports rights acquisitions and commercial partnerships at TelevisaUnivision. “We’re excited to work with Apple in expanding our coverage of the sport—bringing the energy and F1 thrills to Hispanic audiences across the U.S. all season long.”
