Splitting their time between London and San Diego this week, Cookbook Media’s Claudia Scott-Hansen and Rob Bencal were guests on ScreenMDM Talks’ Gen A to Z strand to weigh in on navigating the fast-moving shifts in the kids’ media ecosystem.
From industry giants to indie shops, across production, distribution, and L&M, all segments of the kids’ sector have been roiled over the last few years amid YouTube’s rising dominance and streamers’ shifting strategies. Launched in 2019, Cookbook Media has navigated through the highs and lows of the business by remaining scrappy, flexible, and upbeat, continuing to expand its roster with both established IP—it distributes The Jim Henson Company’s catalog and serves as the exclusive North American representative for preschool YouTube brand ChuChu TV—and new ideas, recently boarding the action comedy Force 5.
This interview with Scott-Hansen and Bencal explores the evolving landscape of kids’ content, IP development, and strategies for success in a competitive market. They share insights on identifying promising IP, building fandom, and navigating the challenges of the industry.
Watch the interview on YouTube below or follow us on Spotify. Also available on Amazon Music.
