Our series of ATF-themed podcasts continues with this conversation with James Ross, CEO of Lightning International, on the FAST channel opportunity in Asia and the importance of being innovative in mining content libraries today.
“We’re finding you have to be super innovative,” Ross told me. “There’s no point in just hacking on the same old clients year in, year out. It doesn’t work like that anymore. You’ve got to find other ways to get that content out there. And that’s what we’re focusing on. We do a lot of crossover between our distribution business and the channels business. We’ve focused on a couple of live events. One in particular was The Grand Sumo Tournament from London. We distributed it as a live event, highlights, recordings, and a pop-up channel on FAST. Using the content in lots of different innovative ways seems the way forward. My favorite word is be innovative. We have to get out there and try different things.
