Prime Video India has aligned with Eternal Sunshine Productions, founded by Alia Bhatt and Shaheen Bhatt, for the original film Don’t Be Shy, written and directed by Sreeti Mukerji and co-produced by Grishma Shah and Vikesh Bhutani.
“We’re thrilled to collaborate with Alia Bhatt and Shaheen Bhatt on this extremely fun yet warm romantic comedy, with a remarkable character like Shy Das at its heart,” said Nikhil Madhok, director and head of originals at Prime Video, India. “Alia’s innate instinct for stories that are emotionally rich, deeply relatable, and immensely entertaining shines through in this young adult story about friendship, love, and growing up. With a strong female-forward narrative, writing that’s fresh, relatable and humorous, and earnest characters, complemented by infectious music from Ram Sampath, Don’t Be Shy promises to be a delightful experience for audiences around the world.”
“At Eternal Sunshine, we’ve always wanted to back stories that feel honest and voices that feel their own,” said Alia Bhatt. “This film immediately spoke to us because of its sincerity and coming-of-age lens and Sreeti’s passion and energy naturally fed into the spirit of the story. It’s an incredibly special project for me and for Eternal Sunshine. And with Prime Video, we found partners who consistently take bold creative calls and genuinely support distinctive storytelling, which felt like a natural meeting of minds, and the right place for this story to find its audience.”
