Banijay Entertainment is launching a digital sports brand, Players Network, kicking off with Jamie Vardy’s Having a Party for YouTube and other platforms.
Banijay UK label Workerbee is producing the series with sports and entertainment content studio Contentuual. Banijay Rights is distributing. The series launches tomorrow (Wednesday), in time for the World Cup. It will be available on YouTube, Amazon Prime, and all major podcast platforms, including Spotify and Apple. It will feature the football star in conversation with guests from the worlds of sports, broadcast, arts and entertainment, comedy, and other areas. Rebekah Vardy will also make special guest appearances on the show.
Rick Murray, CEO of Workerbee. commented, “Sport is a big part of our strategy, and we’re focused on creating digital-first formats that put great talent front and center. Jamie Vardy’s Having a Party is a perfect example—it’s entertaining, highly shareable, and driven by one of football’s biggest personalities. As we grow our direct-to-consumer offering, we’re looking for more projects that can connect with audiences across platforms and look forward to developing more projects with Jamie and Rebekah.”
