Digital content studio Mirage Digital is working with Carwow, a platform that helps users buy, lease, and sell cars across the U.K., Germany, and Spain, on a FAST channel for Samsung TV Plus.
Led by automotive personality Mat Watson, chief content officer at Carwow, the FAST channel pulls from a library of more than 10,000 hours of content. The Carwow platform has more than 10 million subscribers, while its YouTube channel reaches 14 million subscribers across six regional channels.
“This is the moment creator-led media crosses over into mainstream television,” said John Littell, co-CEO of Mirage Digital. “Mat Watson and the Carwow team have built one of the most loyal audiences in automotive media. Partnering with Samsung TV Plus gives fans a premium TV experience and gives advertisers access to a highly engaged audience they can’t reach anywhere else.”
“Carwow is one of the premier branded creator partnerships in our portfolio, and this channel reflects what we’ve built together,” said Robin Bigge, co-CEO of Mirage Digital. “We believe Carwow enters as the category leader in automotive streaming from day one.”
“Streaming is the natural next step for us,” said Watson. “We’ve built this very loyal community on YouTube who clearly love the drag races and in-depth car reviews, and partnering with Mirage Digital gives us a direct line to a global audience already primed for automotive content. Bringing that energy to Samsung TV Plus means we can get our content onto the biggest screen in the house—it’s a perfect home for it.”
