Live sports and event programming were the primary drivers of new SVOD subscriptions in the U.S. last year, new Ampere Analysis data indicates, delivering peaks for Prime Video, Disney+, Hulu, Paramount+, Max, and Netflix.

Global content investment will inch up by 2% this year to reach $255 billion, Ampere Analysis predicts, driven by sustained investment from global streaming giants as traditional TV continues to deal with pressures on ad revenues.

AVOD platforms outpaced SVOD services in catalog growth in 2025, Ampere Analysis indicates, led by Tubi in the U.K.

In 2030, spending on global sports rights will top $78 billion, according to new data from Ampere, a 20 percent increase from this year.