A new report from Digital i research finds that global usage of SVOD ad-supported tiers rose across Netflix, Disney+, and HBO Max between Q4 2024 and Q3 2025, but declined on Prime Video.

HBO Max is leaning into partnerships as it builds out its European footprint, clinching a deal with Prime Video to distribute the service in Italy, Germany, and Austria.

UC3, the joint venture between UEFA and European Football Clubs (EFC), has confirmed the preferred bidders for UEFA men’s club competitions in France, Germany, Italy, Spain and the U.K.

All Reality has landed as an add-on subscription on Prime Video in the U.S., delivering unscripted content from across the AMC Networks portfolio.

Prime Video's ad-supported tier is reaching an average of more than 315 million viewers globally, up from 200 million in April 2024.