Netflix is expected to rake in $3 billion in ad revenues this year, rising to $8 billion by 2030, with WARC predicting the streamer will have a 10% share of overall global CTV ad spend in 2027.

Global advertising expenditure is projected to reach $1.19 trillion this year, an 8.9% increase according to WARC, upgrading its forecast by 1.5 percentage points since the September report.