Norway’s NRK is the first international broadcaster to license the format rights to ITV Studios’ reality quiz format Nobody’s Fool.
ITV Studios Norway will producing the 8×60-minute local version for a 2026 launch. The series was originally commissioned for ITV1 and ITVX in the U.K. The format is co-produced by Lifted Entertainment, part of ITV Studios, and Nobody’s Hero.
Lars Finnland, MD of ITV Studios Norway, said, “We are incredibly proud to bring the very first international version of Nobody’s Fool to life here in Norway. The format’s mix of strategy, psychology and entertainment is a natural fit for NRK, and we’re excited to showcase a distinctly Norwegian take on this bold new reality quiz. We can’t wait for audiences to dive into the twists, the tactics and all the delicious bluffing at the heart of the show.”
