Paramount+ has clinched what it is billing as a landmark deal with U.K. football club Arsenal that includes co-branded content narrated by Thierry Henry.
Arsenal players, current and former, will be featured promoting some of the platform’s key series, including Landman and MobLand. Further, the storied club will work with the SVOD service on social media campaigns. Paramount+ branding will be featured in-stadium during men’s and women’s match days across the big screens, matchday program features and other stadium experiences and activations. For the Love of the Team, narrated by club legend Henry, is out now.
“We’re beyond excited to unite Paramount+ and Arsenal—two global iconic brands with supporters that live and breathe passion,” said Marco Nobili, EVP and international general manager of Paramount+. “With hit series like SpongeBob, South Park, Landman, Yellowstone and more, we’re creating experiences that celebrate teamwork, elevate the game and connect supporters. This partnership brings the drama, comedy, and unforgettable moments of both worlds to life—on the pitch and beyond.”
Juliet Slot, chief commercial officer at Arsenal, added: “We’re delighted to welcome Paramount+ into our Arsenal family. They’re a world-class, global entertainment brand, and we’re so excited to work together and create new ways for our supporters to feel even closer to the club. Their expertise, creativity, and investment strengthen our ability to deliver outstanding experiences for our supporters and support our ambition to compete for major trophies.”
