Broadcast and streaming benefited from the Thanksgiving holiday in the U.S. last month, with overall TV usage in November up by 5.5%, per Nielsen’s The Gauge.
Live sports gave broadcast its best TV share since last November while also powering gains at Peacock and Paramount+. Overall, broadcast secured 23.2% of usage, boosted by sports. Sports overall secured 37% of all broadcast viewership in November despite being just 3% of broadcast content by duration. Sports accounted for 6.4% of total TV usage.
Streaming had a share of 46.7% of watch time, driven in part by Stranger Things and its 12 billion viewed minutes, powering a 10% monthly increase at Netflix. The Roku Channel also saw gains last month, rising 9% overall.
Cable slipped by 3 percent to a 20.5% share, but movie viewership in cable rose by 22%.
YouTube maintained its commanding share of viewing at 12.9%, followed by Netflix’s 8.3%, well ahead of Disney’s 4.7%, Prime Video’s 3.8%, The Roku Channel’s 2.9%, Paramount+’s 2.3%, Tubi’s 2.1%, Peacock’s 1.9% and Warner Bros. Discovery’s 1.3%.
