Art Awakens has been unveiled as the first project for Fremantle’s AI studio, Imaginae Studios.
The short-form series uses gen AI to explore iconic painted masterpieces, including Jan van Eyck’s The Arnolfini Portrait and Edward Hopper’s Nighthawks. It was created in collaboration with Hilario Abad, a Spanish AI filmmaker.
James Duffen, CEO of Imaginae Studios, said, “Art Awakens is exactly why Imaginae exists. Generative AI is a new creative language, and when applied with taste, craft, and cultural sensitivity, it allows us to tell stories that were previously impossible. This series isn’t about improving great art; it’s about revealing what was always there. We’re inviting audiences who might never set foot in a gallery to experience these masterpieces in a way that feels intimate and emotional.”
Andrea Scrosati, group COO and CEO for Continental Europe at Fremantle, added, “Art Awakens marks an important first project for the studio. From the outset, our ambition has been to give new creative talent the space to experiment and the freedom to realize bold ideas using incredible AI tools. I believe this series is a perfect demonstration of that in action. It shows how generative AI, guided by creative instinct and craft, can unlock new forms of storytelling and create meaningful, culturally resonant content for global audiences. Congratulations to James Duffen, the Imaginae team, and the talent who have created these films.”
