Developed by Mediacorp and Beach House Pictures, the Wingman dating format is set to be rolled out internationally by Fremantle.
Fremantle will represent Mediacorp and Beach House Pictures in marketing, licensing, and producing the format across most international markets, with Mediacorp leading the rollout in Singapore and selected Asian markets.
The format originated via Mediacorp’s Creatives Assembly Unscripted Formats Pitch in 2023. The first season is now available on mewatch and the Mediacorp Entertainment YouTube channel.
Angeline Poh, chief customer and corporate development officer at Mediacorp, said: “Wingman’s journey from a local industry pitch to international representation shows what is possible when strong homegrown ideas are backed by the right creative and global partnerships. Through such partnerships, we create meaningful pathways for Singapore creativity to reach new markets and audiences.”
Jocelyn Little, MD at Beach House Pictures, added, “Wingman’s premise is simple but irresistible: if your friends know you best, what happens when you put your love life in their hands? The result is a fresh, warm and highly entertaining twist on dating, with friendship driving the search for love. We’re proud to have developed Wingman with Mediacorp and excited to see this original Singaporean idea reach audiences around the world through Fremantle’s global network.”
Ben Crompton, head of global entertainment at Fremantle, commented, “Fremantle has a long-standing history of legacy dating formats, and the appetite for dating shows remains stronger than ever. Wingman is one of the new titles we’re taking to international buyers at MIPCOM as part of a slate reflecting the broad spectrum of modern dating. What makes Wingman special is the authentic friendship-led casting and the resulting twists that come from having that dynamic control the dates. It’s launched well for Mediacorp—their most-viewed dating format of the year—and we think it has real international potential.”
